Medical equipment sales: tell your customers why you can't buy cheap ones!
Time:
2017-08-25
In recent years, with the implementation of the two-vote system for pharmaceutical consumables and the centralized procurement policy, more and more hospitals and customers are desperately pursuing the "lowest price".
In recent years, with the implementation of the two-vote system for pharmaceutical consumables and the centralized procurement policy, more and more hospitals and customers are desperately pursuing the "lowest price". The incident of the lowest price winning the bidding has also been raging in the medical equipment circle recently. It is understandable to reduce inflated profits, but blindly pursuing the lowest price and buying cheap ones will ultimately hurt the customers themselves!
Let's talk about it: Why can't you buy cheap?
Buy cheap
You are only happy when you buy it at the lowest price! It is very likely that you will never be happy when you use it.
Cheap things, its total cost may not be low, it just makes up for the money saved in other aspects.
Buy good quality
The moment I gave the money was distressing! I was happy every day when I used it, and it felt very worthwhile.
The difference between buying a piece of equipment for out-point maintenance in two or three days and only requiring regular maintenance is not generally big!
Customers desperately lower prices and calculate costs
The customer has always felt that we are expensive, and we are desperately lowering the price. I calculate the cost with me, so I want to ask him: "Have you calculated the design cost? Have you calculated the labor cost? Have you calculated the marketing cost? Have the normal operating costs of the company been calculated? Have the management costs been calculated? Have the logistics costs been calculated? Have the warehousing costs been calculated?..."
Give you a bunch of materials, can you turn it into a finished product?
Give you steel and cement, can you build your own house? Give you a needle, can you give yourself acupuncture? Give you a basketball, can you play NBA? Give you a bunch of materials, you can make it yourself Floor. Give you a bunch of parts, can you build me a CT?
The premise of service is profit
The premise of service is profit. Every company must survive. Profits can be appropriately reduced but cannot disappear. You take away all the profits that guarantee survival. Who will guarantee the quality of products and after-sales services?
Some people calculate the purchase of large medical institutions, only pay attention to the lowest price purchase, do not solve the after-sales problem outside the warranty period, and the final maintenance cost is far higher than the purchase cost!
The quality of the product lies in your choice
It's expensive, that's right, because it's good, it's expensive! Products are expensive in quality, and people are expensive in taste! The quality of the product lies in your choice! There is no such thing as spending the least money to buy the best product.
Perfect pursuit, quality first
Someone asked: "Can your product be cheaper?"
All I can say is: "I can't give you the lowest price, I can only give you the highest quality, I'd rather explain the price for a while than apologize for the quality for the rest of my life".
In every medical equipment sales, the word integrity always comes first, quality issues are the most important, and the quality of products is related to the life of patients!
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SHANDONG DERMCOSY MEDICAL SUPPLIES CO.,LTD.

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